The “Bait and Switch” (And Why You Should NEVER Do This)

by Joleene Moody | Mar 6, 2017 | For Creatives

Do you know what a “bait and switch” is? If not, allow me to explain: I met a man at a networking event I frequent who expressed interest in learning about one of my products. He asked me about what I did and I told him. He seemed very interested and went...

How to Make Money as a Speaker at Conferences

by Joleene Moody | Feb 20, 2017 | For Creatives

If you’re in business for yourself, you may (or may not) know that speaking as an expert can help your business by leaps and bounds. I’m here to share with you how to make money as a speaker at conferences. When you accept an invitation as a breakout...

How Categorizing Your Blog Posts Gets You More Traffic

by Joleene Moody | Feb 6, 2017 | For Aspiring Writers, For Biz Owners, For Creatives

I have a secret to tell you. Well, it’s not really a secret, but it is to the hundreds of bloggers and biz owners who don’t realize that using categories in their blog can actually drive more traffic to their site. Categorizing your blog posts will also...

Why You Should Date Your Blog Posts

by Joleene Moody | Jan 2, 2017 | For Aspiring Writers, For Biz Owners, For Creatives

I think you should date your blog posts. No, not a date, date!! A calendar date. As I buzz through various blog posts daily (because I’m a geek and I read plenty of them), I occasionally come across a post that tells me NOT to date my blog posts. Then...

9 Silly Mistakes That Can Cost You A Client

by Joleene Moody | Dec 26, 2016 | For Creatives

Have you ever lost a client and weren’t sure why? It could be for a number of reasons, sure, but it could also be because you’re making silly little mistakes that don’t resonate with a potential prospect. I have chosen to not work with people for...

3 Ways to Find Paid Speaking Opportunities

by Joleene Moody | Dec 19, 2016 | For Creatives

If you strive to speak for a living (or have part of it as your business model), I assume you want to be paid for your talks. In past posts, I’ve talked about how new speakers are often expected to deliver a keynote for free. It’s a sad reality, but there...