I know, I know, you don’t believe in blogging for business. It’s a waste of time.
…You don’t know where to begin or what to write. But my friends, without a blog THAT DRIVES TRAFFIC, you’re going to be stuck with a website that few people visit with posts that no one reads.
I see this all the time.
When I sit down to research some of the biggest marketers, coaches, and speakers out there, I am shocked at how dormant their blog is. Sure, it’s got really valuable advice, but it lacks SEO, relevant keywords, and a true marketing strategy.
All the good stuff it needs to really be seen.
If you WANT TO BE SEEN, you need to shake the notion that a blog isn’t necessary and listen up. Here are 7 Reasons Why Your Business Should Have a Blog:
1) Blogging for Business Helps You Rank in Search Engines
Yes, yes it does. Blogging for business and having a blog is like having a fertile field to sow specific keywords so that hungry searchers find YOUR field (or website).
Isn’t that why you have a website in the first place? So you can be seen?
That’s a great question to ask yourself right now: “Why on earth do I have a website?”
The answer should be, “So people can find me to buy my goods and services.”
If you don’t start sowing the ground of your website with keywords and content that will attract visitors, you might as well take your website down and stand on your roof with a megaphone. You’ll get the same results.
2) Blogging for Business Improves SEO
SEO is Search Engine Optimization, and you need to know a little bit about it.
You know the deal above where we talked about keywords and ranking in a Google search? SEO is a process where you use certain keywords, phrases, and other techniques to achieve better rankings for your website when someone does an organic search.
So when someone googles “best construction superintendent in Syracuse,” or “massage therapist, Denver,” you want to make the top 10.
Writing blog posts with relevant keywords and phrases will help you get there. But you need to start blogging NOW, because it’s not an overnight process. The sooner you start spitting out 1000-word posts, the more you allow Google to see what you’re doing and start ranking your site among your competitor’s pages.
3) Blogging Makes You Look Like an Expert
I research various expert websites all the time, and the first thing I look for is a blog. If they’re an expert of sorts, I want free information.
YEP. FREE INFORMATION.
Blogging is a primary building block of content marketing, and if you’re not giving your visitors little nuggets of golden goodness when they come see you, they’re going to ditch you real quick.
Especially because 70% of B2B marketers surveyed are creating more content in 2017 than the previous year.
That’s more than half of your competition. So where do you think all of your customers and clients are going to go???
Where the little golden nuggets are.
4) Blogging Provides a Means of Communication
Emails are cool, aren’t they? But do you know what’s even cooler?
A blog where visitors can ask questions and leave comments. When visitors see that others have stopped by for a chat, they’re more apt to do the same.
How many times have you been to a website where it’s hard to find the contact form, let alone a blog?
Make yourself accessible. You’re in BUSINESS. Don’t hide behind the screen.
5) Blogging for Business Grows Your Email List
If you’re an interior designer, don’t you think it would be the cat’s meow if you offered your visitors design tips?
When you create blog posts with titles like: “How To Design a Living Room on a Budget” or “How To make Old Furniture Look [AMAZING]!” you’re gong to get people who will want to hang around.
The best way to do this is to keep feeding them the content you’ve been sowing (writing) on your website. By offering an opt-in that allows them to have immediate access to your super cool tips, you’ll discover that building an email list isn’t so hard after all.
Did you see the one on my homepage? How To Write a Book That Sells? That baby boosted my email subscribers faster than any opt-in I’ve designed YET.
That’s because I know what my visitors WANT…and I delivered. What do YOUR visitors want?
6) Blogging Gives You Content For Social Media
When I talk to businesses about their social media strategy, I often hear: “Yeah, but I don’t have anything to share.”
Well, that’s why you need to write blog posts, so you can share your wisdom with the world.
Think about this…
…when you scroll through Twitter or Facebook, how many times do you stop to click on a post or article that attracts your attention? When you click on it, you go directly to the website of the content creator.
THAT’S WHAT YOU WANT.
When I first started blogging, I remember thinking how cool it was that I had content to share that was actually MINE. At the time, I was writing two blog posts a week. I did that for about nine months. For the next six months, I wrote just one a week.
Now I write two a month and it’s a beautiful thing.
Start by writing one a week. For some tips on how to write a blog post, check out my post, How To Write a Blog Post Quickly. If you’re stuck on title ideas, write down the top 20 questions you get from your customers.
You now have twenty blog posts to write.
7) Blogging Keeps You Focused on Your Marketing Strategy
Like it or not, if you want to survive in the online world, you’ve got to play the game. Believe me, I’ve been there where I didn’t want to learn. I thought I could get by with a megaphone on the roof.
It didn’t work.
When you blog, it forces you to do a little homework so that you stay relevant with what’s new in the world of content marketing.
Don’t want to write blog posts?
Don’t have time?
This is why people like me exist. I can write them for you. If not me, find someone who can.
Don’t let your business suffer just because you don’t have the time or you don’t know where to begin. Take the time right now to sit down and brainstorm the top 20 questions your customers ask you.
Awesome. Now you’re on your way to ranking in Google!
Joleene Moody is a former television reporter and anchor turned ghostwriter and speaker, based in Central New York.
(No, not New York City. Not even close. )
Learn more at www.joleenemoody.com